The theme deals with the concept of "cradle-to-cradle" made famous by the eponymous best-selling book by William McDonough and Michael Braungart. Instead of designing products and systems that lead to generating waste (cradle-to-grave), this concept asserts that products / services need to be designed based on regenerative productive patterns found in nature.
This eliminates waste entirely, and creates an abundance that is healthy, safe and sustaining, thereby helping companies to become even more competitive. |
